Scientific Commission MARK


The "Scientific Commission Marketing" of the Verband der Hochschullehrer für Betriebswirtschaft e.V. addresses all academics who deal with the subject of marketing in its various facets, with the research of market- and customer-oriented behavior of organizations from the fields of industry, trade, services and non-profit organizations from different perspectives (e.g. behavioral science, method-oriented, institutional economics). The scientific exchange between university lecturers in the field of marketing and the promotion of young academics in this field are at the heart of the commission's work. To this end, the Academic Commission "Marketing" organizes an annual conference at which experienced university professors as well as younger colleagues and private lecturers present and discuss their current research findings. The annual conference also offers the opportunity for panel discussions on current university policy issues or special topics.

Important events of the members such as appointments or chair replacements, awards, dissertation and habilitation publications, research projects, cooperation requests and selected publications are published in a newsletter that appears four times a year. The newsletter also contains job advertisements and announcements of academic events and conferences.

The Marketing Commission also appoints an advisor for junior researchers with the aim of intensifying communication between German-speaking junior researchers who are interested in information from the field of marketing. The annual marketing habilitation meeting, which is organized by the habilitation students themselves, also serves to promote young researchers. The aim is to discuss current research projects and methods, to exchange important information on appointment practice, but also to promote cooperation and networking between future university lecturers.


We look forward to receiving mail on Commission matters at



Prof. Dr. Torsten Bornemann

Goethe University Frankfurt

Faculty of Economics and Business
Department Marketing

Campus Westend
Theodor-W.-Adorno-Platz 4
60323 Frankfurt on the Main

Phone: +49 (0)69 789 34640



Deputy Chair

Prof. Dr. Daniel Wentzel

RWTH Aachen University

School of Business and Economics
Chair of Marketing

Kackertstraße 7
52072 Aachen

Phone: +49 (0)241 80 96179 



Representative for Young Scientists

Associate Prof. Dr. Alexander Edeling

KU Leuven

Faculty of Economics and Business
Department of Marketing

Naamsestraat 69 - box3545
3000 Leuven

Phone: +32 (0)16 32 48 01